Posts in Category - Entrepreneurship

Serving the Bottom of Pyramid (a Business Strategy, a Corporate Social Responsibility or a Non-Profit Venture?)

Serving the Bottom of Pyramid (a Business Strategy, a Corporate Social Responsibility or a Non-Profit Venture?)

Ignoring the bottom of the pyramid is no longer an option for companies. Having a concrete marketing strategy for this segment is the new gold pot that needs to be grabbed. Read ahead to know more.

Read More
Importance of Market Research for an Entrepreneur

Importance of Market Research for an Entrepreneur

Doing your homework is vital for success. Market research is the homework that one must do properly in order to pass the exam of business competition. Market research is the only thing that provides direction to your entrepreneurial journey. Read ahead to know more.

Read More
Entrepreneurship During COVID-19

Entrepreneurship During COVID-19

Every cloud has a silver lining, every crisis comes with hidden gifts. COVID -19 although a dread for the planet has brought forth some beautiful changes in the world of entrepreneurship.

Read More